Conclusion

I would like to conclude from my research findings that overall of the respondents are not really aware of Papa John's but when it comes to competitiveness, they are really strong at it where their products are been well known for very good quality, serving fresh pizzas as compared to the other Pizzas company, the pricing strategy of Papa John's where most of the respondents agree that the price are affordable and the music playing is the most strong part which means as compare to the other pizzas' brand, they have a nice environment with suitable songs all the time. There are some parts where Papa John's competitiveness can be improved such as improve the attitude and behaviour of their employees, hire more employees, do more advertisement, speed of every dish that is served, the online booking system, and also provide free drinks. Therefore, if Papa John's is able to overcome all these problems, they will one day become one of the world most famous franchise with their strong level of awareness and the competitiveness that can edge out their competitors all around the world.

That's all for my blog

Data Analysis

All of these charts shows the data that I interview from the 10 respondents/customers of
"Papa John's"

60% out of the 100% of respondents says that the taste of Papa John's pizzas and the other dishes are very good.

8 out of 10 person says that the Papa John's Pizza are very fresh where when they dine in, they can eat the fresh pizzas as compared to the others.

There are 4 person who says choices of Papa John's are limited and also there are another 4 person who says choices of Papa John's are many and another 2 person who says that it is not many which is neither.

There is only 2 person who is aware of the advertisement of Papa John's. This shows that a lot of people isn't aware of Papa John's that is in Malaysia.

6 of the respondents would recommend Papa John's to do their promotion through Television, where 2 person would recommend Papa John's to give out more voucher and 1 person who would recommend Papa John's to use flyer to promote their products and also 1 person who would recommend Papa John's to promote their product through Billboard.

70% of the respondents which is a lot says that Papa John's Pizzas' Price is affordable and there's 2 person who says that Papa John's Pizzas' price is expensive and another person who says that Papa John's Pizzas is cheap.

Majority which is 90% of respondents says that Papa John's Menu is easily understand whereas only 1% of respondents who had no idea where he is blur.

This chart shows that many people does not really know about the delivery services available for Papa John's where 7 out of 10 persons does not know and only 1 person say that it has a good delivery services and 2 person says that it is bad where they are normally late for delivery.

Customers normally visit Papa John's once in a while where 7 out of 10 persons will do that, 2 person who visits Papa John's 2 times per week and only 1 person who is a first timer.

This chart shows a close result of the environment of Papa John's where only 50% of respondents says that the environment is very good, 40% of respondents says that the environment is only good and 10% who say the environment is bad.

This chart shows 100% of every single respondents says that the music playing in Papa John's outlet is very suitable.

For this customer service, there are 4 person who think that the staffs of Papa John's are very rude and they should be more polite when treating the customers. 1 person think that Papa John's should lower the price of their products, 1 person who suggest that Papa John's time of meal been serve should be faster, 2 persons who give no suggestion where they are very satisfied, 1 person who suggest online Booking System where the customers can book from website and when they reach the Papa John's outlet, they can straight away have a seat, 1 person says that some of Papa John's outlet has not enough employees and 1 person who suggest Papa John's should provide free drink like McDonald.

To Determine The Awareness and Competitiveness of Papa John's

Interview Questions

1. How is the taste of Papa John’s Pizza?
2. How you think about the freshness of Papa John’s pizza?
3. Are the choices of Papa John’s pizzas limited?
4. Have you ever seen any advertisement of Papa John’s? How you think they should promote their product?
5. Is the price of Papa John’s Pizza affordable to you?
6. Is the menu of Papa John’s easily understood?
7. How do you think of the delivery services of Papa John’s?
8. How often did you visit Papa John’s?
9. How do you feel about the environment of Papa John’s outlet?
10. Is the music playing in Papa John’s pizza annoying?
11. Do you have any suggestion for Papa John’s customer service?

Company Background

This is the first Papa John's Outlet

Now I would like to introduce about Papa John’s pizzas. The founder of Papa John’s pizzas is John Schnatter. Before he started his business, he went to Ball State University to get his business agree. He started this business at the age of 22 in his hometown at Jeffersonville, Indiana. What is in the mind of John Schnatter is that one day he could produce a better pizza by using fresh dough and superior-quality ingredients.  At last, it worked perfectly and his pizzas are loved by a lot of people. Therefore in 1984, John Schnatter opens his first Papa John’s restaurant and now the headquarters is located at Louisville, Kentucky. And now Papa John’s is one of the 3 most successful pizzas franchise in the world. It now has 4200 restaurants in 35 countries across the world including US. From the day he opened his first restaurant until now, its franchise promise of “Better Ingredients. Better Pizza.” The first franchise in Malaysia started in December 2008 which is at the Berjaya Times Square. Its franchise had been spreading across Malaysia slowly. The competitors of Papa Pizzas’ are basically Pizza Huts, Domino Pizzas and many other.

Core Values Of Papa John's

They focus on delivering a traditional Papa John's superior-quality pizzas. Besides that, the word "PAPA" itself has a meaning with is People Are Priority Always. Our customer satisfaction must be consistent, quantifiable and demonstrable. At Papa John's we expect excellence - the "best in its class" in everything we do. If you think you can or you think you can't - you're right! The difference between winners and losers is a positive mental attitude. Our attitude is a reflection of what we value: successful team members must be upbeat, proactive and passionate about everything they do. We never stop trying to surpass our previous best. We constantly "Raise the Bar." No matter how good we are, we will always get better.

Menu of Papa John's in Malaysia

 

 

Hello to you my friend, I'm John Lee Wei Yang a student of Tunku Abdul Rahman University College and this semester I am taking the course ABDM4064 Business Research. The topic that I choose is I will determine "The Awareness and Competitiveness of Papa John’s". The reason I choose Papa John's partly is because this franchise has the same name with me and one of the Papa John's outlet is nearby to where I stayed now. With this I can know how they judged Papa John’s based on my research. My research is done through interview on customers. In order to start my research on Papa John’s, I will have to collect basic information about Papa John’s.

Thanks to everyone who spend your time here with my blog.

This is Me, Hello!

Nowadays there are getting more and more franchises in our country Malaysia. The examples of franchises in Malaysia are such as McDonald, KFC, Pizza Hut, Domino Pizza, Chatime, Snowflake, Papa John and so on. The franchise that I choose for my business research is Papa John. The outlet that I choose is located at Alpha Angle in WangsaMaju.

This is Alpha Angle which is also known as AEON Jusco located at Wangsa Maju.

This is Papa John's outlet in Alpha Angle, it is just few steps away from AEON Jusco Hypermarket.

The Surrounding of Alpha Angle

The night view and the surrounding of Alpha Angle

The bus stop at Wangsa Maju near to AEON Jusco where Papa John's franchise is located

It might be hard for customer to find the location but when the customer actually knows the location of the outlet, it will be the place where the customers will back to dine again because there is no traffic jam, there are a lot of parking spaces and it is just a few minutes walking distance from the Wangsa Maju Bus-Stop.